Marketing Campaign · F&D Limited · Jersey

WILD ACE
Play Your Shot.

Four times distilled Polish rye vodka, smooth and sweet, best served straight from the freezer. A complete campaign: 30 ad concepts, motion videos, an SEO & social report, and a ready-to-run paid media plan.

View the 30 ads Boost plan
100% Pure Grain Four Times Distilled Ace of Spades 0.7L · 0.2L Jersey · Channel Islands
Wild Ace bottle family Wild Ace dark set
The Product

Four Times Distilled.
Smooth From First Sip.

WILD ACE is a genuine four times distilled Polish vodka made from pure rye grain. Its original smooth taste and sweet aroma make it perfect straight from the freezer in shots, and a great base for cocktails and mixed drinks.

Base
100% Pure Rye Grain
Distillation
Quadruple (×4)
Serve
Straight from the freezer
Sizes
0.7L · 0.2L
The Campaign

30 ad concepts, ready to run

Six concepts across five angles — Poker, Freezer, Cocktail, Product, Local. Rate each one: your feedback decides which we boost.

Motion

Campaign videos

Short-form verticals ready for Reels, TikTok and Stories.

Bottle Reveal
Cinematic product rotation · 15s
The Icy Shot
Frozen pour · slow motion · 15s
Mix It Wild
Cocktail montage · 15s
Grow with Meta Ads

Boost on Meta Ads

How to reach half of Jersey with a small budget.

£100/mo

Reach ~50,000 people

A Boost for roughly £100 a month shows your post to around 50,000 people on Jersey — about half the island.

1-3

Boost your best images

Pick the 1-3 creatives you rated highest and boost those. Your favourites are your winners.

30%

Cheaper on desktop

Buy boosts from a desktop browser — not the iPhone/iPad app. Apple takes 30% commission on in-app purchases, so desktop is ~30% cheaper.

💻 Pro tip: Always boost your posts and ads from a desktop browser. On iPhone/iPad, Apple charges a 30% commission on in-app purchases — so you pay ~30% more. Same campaign, same reach, cheaper on desktop.
The Report

SEO & Social Media analysis

Where Wild Ace should focus for local discovery and social reach.

SEO & Local Discovery Solid

  • Own the product page — a dedicated wildace product page with the full story, sizes and stockists.
  • Keywords: "wild ace vodka jersey", "polish vodka jersey", "rye vodka channel islands", "vodka st helier".
  • Stockists: list every bar & store — local SEO and "where to buy" trust.
  • Content: cocktail recipes + serving guide to rank for vodka how-to searches.

Social Media Opportunity

  • Hero format: 4:5 bottle & shot ads, black/gold, Ace of Spades symbol.
  • Reels: icy shot pours and bottle reveals — the strongest motion hooks.
  • Best hooks: "straight from the freezer", "four times distilled", the Ace of Spades.
  • UGC: bars and bartenders tagging Wild Ace; a "play your shot" challenge.

What to fix Watch

  • One clear CTA — "ask for it at your local bar" vs. retail "find it in store".
  • Consistent brand text — "WILD ACE VODKA" and the spade emblem everywhere.
  • Verified on-trade list — keep bar & retail stockists current.
  • Age-gating — alcohol ads must be served to 18+ audiences on Meta.
The Plan

90-day paid media plan

Staged Meta Ads starting with your top-rated creatives, then scaling what wins.

£100
Boost · week 1
Your 1-3 top creatives
£250
Weeks 1-4
Local + visitor reach
£500
Weeks 5-12
Scale what converts
£850
Total · 90 days
≈ £9-10/day avg
PhaseGoalAudienceBudgetKPI
1 · SparkAwareness + engagementJersey locals, 5km radius£100 / wk 1Reach, saves, shares
2 · IgniteStockist demandBar goers, retail shoppers£250 / wks 1-4CTA clicks, "ask for it"
3 · ScaleRepeat + wholesaleRetarget + lookalikes£500 / wks 5-12ROAS, cost/engagement